The Balance Sheet Story
For any entrepreneur, whether just starting or with an established business, understanding finances is essential. Often, accounting terms can seem complex and hard to grasp, but the balance sheet is one of the most important tools that can reveal the true financial health of your business. This article series, “The Balance Sheet Story,” aims to simplify accounting concepts and provide small business owners with the guidance they need to understand and use the balance sheet for strategic decision-making.
We’ll go through each key element of the balance sheet step-by-step, covering assets, liabilities, revenue, expenses, and equity. Our goal is to give you a clear, practical understanding so you can manage your business’s financial resources more effectively.
What is a Balance Sheet?
A balance sheet is a snapshot of your company’s financial status at a given time. It organizes all assets, liabilities, and equity, essentially providing a “picture” of your company’s financial health by showing what you own (assets) and owe (liabilities). According to Romanian legislation, creating a monthly balance sheet is mandatory for every calendar month.
Typically, a balance sheet consists of two sections:
- Assets – everything the business owns (cash, equipment, buildings, inventory, etc.)
- Liabilities and Equity – sources of funding for these assets, including debts to suppliers, banks, or other institutions, as well as contributions from shareholders or the business owner.
These two sections must always balance, meaning assets must equal liabilities plus equity, hence the term “balance sheet.”
The Importance of Revenue Accounts
Revenue accounts capture the core financial inflows of your business, reflecting earnings from product sales or service delivery. On a balance sheet, revenues are listed to show the financial growth of your business. Understanding these accounts will help you decipher the balance sheet and clearly see your profit sources.
Here are the main revenue types and examples of corresponding accounts:
- Sales Revenue
These are the primary earnings for most businesses and encompass all funds from selling products or services. For instance, if you own a clothing store, all revenue from clothing sales would be categorized here. On the balance sheet, these revenues are recorded in accounts like:
- Account 701 – Revenue from sales of finished products
- Account 704 – Revenue from services rendered
- Account 707 – Revenue from merchandise sales
- Rental Income
If your business owns properties that you lease, this income will be included in rental accounts. For example, if you own a commercial space rented out to other businesses, these earnings would be recorded here:
- Account 706 – Income from royalties, management fees, and rent
- Financial Income
If your business has bank savings or investments that yield interest, these are considered financial income. A classic example is interest earned on a bank deposit, recorded in accounts such as:
- Account 766 – Interest income
On the balance sheet, you can see the turnover for a certain period—representing the total income during the balance sheet period. Additionally, you’ll find the “total sums” section, showing the accumulated revenue from the beginning of the year until the balance sheet date.
These revenue accounts allow you to quickly identify the primary income sources for your business. At the end of each accounting period, they are used to calculate the company’s net profit, a crucial indicator of your business’s success. Proper understanding and management of these accounts are vital for the financial health of your business.
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About the Author: Cristian Mazilu
Cristian is a ROMCOM credit consultant and a graduate of West University of Timișoara. With nearly 12 years of experience in the banking sector, as well as in legal and business development consulting, he joined the ROMCOM team in April 2018.

